Yahoo Search Marketing Changes Minimum Bids

So now Yahoo has changed their policy on $0.10 bids, hmmm. Apparently starting in the next few weeks, the minimum bids for a number of Yahoo Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10. So what does it mean? Higher quality ads on Yahoo will help you receive lower minimum bids, but if you have a shitty ad with a low CTR (click through rate), then be prepared to pay more. Geez this sounds like the local new for gas, “be prepared to pay more.

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So how can you adjust yourself to this new policy?

You should try to improve your ad quality to receive lower minimum bids, because your minimum bids generally take your quality into account. In some instances, higher quality means that you could have a lower minimum bid.

I wonder how regular people advertising a local real estate office or a yoga studio feel about advertising online, must be a huge time killer for them. For an affiliate marketer like me it’s my full time job but fuck, can they make online advertising anymore difficult? If you needed to jump through all these hoops to advertise in the Vancouver Sun (my local newspaper), people would be screaming bloody murder, lol.

I don’t even care that much about Yahoo changes,  I use Google AdWords for 99% of my PPC campaigns , Google is even more anal, ha ha. Oh the joy! It’s still better than going to work everyday.

OK, enough wining for now it’s 7:09 am, time for an espresso.

1 thought on “Yahoo Search Marketing Changes Minimum Bids

  1. Matt Hanson

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

    Matt Hanson

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